Honestly. Chinese and/or mandarin/cantonese speaking people out there, please explain one thing to me. What. Is. Up. With. The. Name? Geely??
On gp.se, Göteborgsposten, I read that Geely (I dont’ even want to say it out loud!) is placing a bid on Volvo. Fine, whatever. We’re all buying each other for some reason and cars will no longer have an original origin. But that’s another topic.
Geely. Just look at it. Say it out loud (if you dare). This is what comes to my mind with the word: Geeky, Eely, Eel, Gills, Eew and so forth. Not really anything nice. Anything…automobile. Anything…substantial. The combination of phonems are terrible. Period.
And what on EARTH does it mean? Such an intensely uncool and discouraging name MUST mean something powerful, awsome and forceful in Mandarin. Or Cantonese. No?
On the bright side, here are some car makers that popped up in my head. They know what a cool name is.
- Uhm. Are all of them ending on ‘i’ or is it just me?
- Zonda (Pagani)
- Ah, that’s better
- Aston Martin
And on the dryer, more boring side side…(yet FAR from the Geely-league)
- Honda, Toyota, Mitsubishi, Mazda boring boring boring
- …and it might become a never ending list this one.
So what can we learn? If you want to get a good name for your car company, think pasta, pesto, spumante and aggressive Italians.